Good design does not necessarily have to be liked!
Appeal varies person to person. Just because someone may not like the colour red, doesn't mean that the market you are appealing to doesn't like it either!
Tried and tested design.
A very well known example was a testing by two focus groups for a new design of a beer can.
The first focus group were asked which of twelve can designs they liked best?
The second group, not knowing that it was the same beer in each can design, were asked which beer tasted the best?
The results were startlingly different with the majority favoring a different can in each focus group.
This exercise proved the point that choosing a design should only be considered with what you are trying to achieve in mind.
The simple fact is if you ask a focus group for their opinion of a web design, most will likely get a different opinion to asking did they get the information they wanted?
Administry takes all this into consideration when using purpose designed templates that allow us to inject colour, pictures and words along with the personal attributes of a business.
Administry will help you establish and set the goals first, which helps us as designers to choose from ours and other experiences which template would be best suited to the task.